Pitfalls of Misinterpreted Customer Focus and Strategies for Sustainable Innovation
Great article Samuel. Important distinction between being customer-driven and obsessed - companies sometimes let the customer dictate too much of the work. This also leads to no innovation and stagnation.
Great article Samuel. Important distinction between being customer-driven and obsessed - companies sometimes let the customer dictate too much of the work. This also leads to no innovation and stagnation.