Great take on Kano mode for maintaining innovation. I had fun exploring it through Apple's example, and it was also interesting to see how important the influence of time is.
I really don't think that apple follows this model, their consumers would buy stuff even if it doesn't have basic stuff. I think what apple does instead is have people believe they are getting something good but instead they are just being ripped off.
Thank you for sharing your perspective. I completely understand that Apple can be a polarizing brand, which is natural, given its size and market coverage. However, as a company with the highest market cap, it must be doing many things right when it comes to customer satisfaction, innovation, and market influence.
That said, the purpose of this article isn’t to glorify Apple (there are many things they should have done completely differently, e.g., right to repair) but to use a well-known example to explain the Kano Model and how product engineers can apply it to better understand user expectations. The takeaway here is what these principles are and how to think about/use them.
Great take on Kano mode for maintaining innovation. I had fun exploring it through Apple's example, and it was also interesting to see how important the influence of time is.
I appreciate the shoutout!
I really don't think that apple follows this model, their consumers would buy stuff even if it doesn't have basic stuff. I think what apple does instead is have people believe they are getting something good but instead they are just being ripped off.
Thank you for sharing your perspective. I completely understand that Apple can be a polarizing brand, which is natural, given its size and market coverage. However, as a company with the highest market cap, it must be doing many things right when it comes to customer satisfaction, innovation, and market influence.
That said, the purpose of this article isn’t to glorify Apple (there are many things they should have done completely differently, e.g., right to repair) but to use a well-known example to explain the Kano Model and how product engineers can apply it to better understand user expectations. The takeaway here is what these principles are and how to think about/use them.